ESSENTIAL GUIDE 2025

Upgrade your MMP
to Singular

Singular is the
best value MMP

Best Value Best Technology Trusted by Marketers Best Pricing Best Service Migration

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Spending too much, getting too little?

If you’re using another MMP , chances are feature for feature, you’re not getting as much for your money as you would with Singular. Sure, some MMPs may have more customers. But Singular has:

  • Better pricing
  • Better service
  • Better technology

Don’t take our word for it. Talk to some of the hundreds of customers who have upgraded to Singular over the past few years. You’ll see how upgrading to Singular has had a huge positive impact on their bottom line.

Singular’s superior technology and service means that our customers have been growing faster than ever before. Some have gone as far as doubling their user base. They have smashed their ROI targets and saved 100s of hours of chasing data.

And we guarantee results from Day 1. Singular’s market-leading SKAN and Unified Measurement solutions means you’ll instantly see a 43% boost in your campaign ROI, see 31% more conversions and enjoy 35-day long cohorts.

Is it any surprise then that compared to other MMPs, Singular’s customers are most likely to get ROI on their investment and get there the fastest?

We think not. And we’d love for you to join their ranks. 

Migration sucks. We get it. But we will make it as easy as possible. And the difference you’ll notice with Singular really, really matters.

  • The difference drives faster growth
  • The difference drives quicker payback
  • The difference is a total game changer for your business


Give Singular a chance to show you a better way.

Singular has better
technology than other MMPs

Best Value Best Technology Trusted by Marketers Best Pricing Best Service Migration

Book a Demo

Singular has better technology than other MMPs

An MMP is an MMP is an MMP, right? 

Dead wrong. 

Not every MMP has the technology, the integrations, and the data science to maximize your growth in a privacy-first marketing measurement world. Or the constant innovation for future-proofing your growth.

If you want the best, it’s available from Singular. 

Often, it’s ONLY available from Singular.

01

Ready to handle any data type or integration

10 years of experience means we do it better. Flexible integration methods ensure we can integrate with any partner, for any data type, to maximize full funnel granularity. Our unparalleled data operations layer has built-in redundancies, automated alerts and messaging, and a dedicated data ops team to make sure your integrations run smoothly – because simply having the integration just isn’t enough.

02

The best cost aggregation available

All the granularity, all the dimensions, from all the partners, all standardized and normalized and unified and accurate. This is more than just cost aggregation: it includes creatives, network-modeled conversions, social metrics (likes, age, and gender), ad monetization, and campaign properties such as bids. In fact, Singular offers 10x more dimensions and metrics than any other MMP. The result is better reporting, better insight into KPIs, and ROI data that gives you more accurate CAC for your LTV calculations.

03

Marketing ETL

Best-in-class ETL with a SINGLE pipeline for all your aggregate cost and user-level attribution data, not multiple pipes to maintain. Others may claim to have ETL support, but dumping data in an S3 bucket isn’t really ETL. True marketing ETL saves you time, money, and human resources with a plug-and-play process that captures and automatically transfers all your marketing data to your data warehouse, without a single line of code.

04

360-day cohorts

Longer cohorts to drive the most accurate LTV and ROAS calculations. Out of the box and no extra fees. 

05

SKAN cohorts and Advanced Analytics

Yes, you can still get revenue and event cohorts even under SKAdNetwork – without black box approaches. Singular has an end-to-end solution that respects privacy, closes privacy threshold reporting gaps, and restores performance insights with accurately modeled and cohorted KPIs. It’s now easier than ever to confidently scale on SKAN and know how to allocate your iOS budget. Still not sure where to start with SKAN? Our experts will get you up to speed and hold your hand as you set up for success to scale on iOS. 

06

Unified iOS reporting

Singular’s comprehensive iOS reporting excels where other MMPs falter, providing a true view of your deduplicated iOS performance and accurate organic installs. Our Unified report presents a clear, actionable picture that merges tracker/MMP data, SKAN, and network data, offering precise deduplication and bolstering your optimization efforts by attributing 20% more conversions with reliable, informed decision-making. With Singular, you really can turn back time and enjoy a pre-iOS 14 view of your data.

07

SKAN 4 seamless migration PLUS compatibility mode

Fearlessly migrate to SKAN 4 with no hassle, no fuss, no problems. Plus, compatibility mode lets you upgrade to SKAN 4 while being 100% compatible with SKAN 3. It’s the best of both worlds: extra data from ad partners who update to SKAN 4 without problems for those who are still on SKAN 3.

08

Capture more with every click

Singular’s templated tracking links ensure that every available campaign granularity is captured at user level and unlocking granular KPIs.

09

Governance and custom dimensions

Built-in systems, rules, syntax, and link-building that keep your campaigns and results consistent and reliable. This first-to-market automation eliminates manual processes and helps you to seamlessly enforce tracking processes across global teams.  It starts with consistency, and it ends with sanity: clean data and custom dimensions crafted the way your business operates to drive easier and better analysis.

10

Network-level benchmarks

How do your costs compare to peers? What new growth opportunities may be out there? Now you know, thanks to Singular’s network-level benchmarking, which reveals data such as averages, minimums, and maximums across verticals and networks. 

11

No-effort Media Mix Modeling

MMM is the ultimate in privacy-safe measurement. Singular clients are discovering growth gems in the data they’re getting back from our zero-implementation, automated, hassle-free out-of-the-box MMM.

12

Web attribution and multi-touch

End-to-end web attribution. Track events on your website using our web SDK or through Google Tag manager and get accurate attribution and KPI reporting with our Web Links builder. Create a web to landing page to console/PC/CTV/mobile user journey and optimize with Web MTA insights.

13

Cross-device and cross-platform measurement

Measure and attribute complex customer and user journeys. Understand the true ROI of your mobile and web campaigns based on complete user performance KPIs, not just devices.

14

PC/console

Measure and optimize PC and console user acquisition. Capture all in-game events and cost, analyze cross-device reporting, and optimize PC and console alongside mobile. Standardized web URLs align UTMs with web and mobile parameters for clean, granular data. Send events directly to partners with web postbacks and analyze reporting by platform and store breakdowns.

15

Deep linking, web links, and Singular banners all come together to provide your users with an optimal experience while giving you effective marketing measurement. Singular is the only MMP to provide complete ROI insights with mobile web-to-app reporting with visibility into installs and conversions sourced from mobile web-to-app, connection of web spend to app install components, and end-to-end normalization of data sets across platforms.

16

Fraud prevention

Fraud is an ongoing problem for performance marketers and there is no one-size-fits-all prevention method out there. At Singular we deploy more than 50 prevention methods, each one customizable so you have full control over what activity you pay for. 


We could keep going …
… but you get the point. Just talk to us. We’re pretty nice. And not only are we nice, we’re consultative. We keep hearing that people want to talk to us because we genuinely want to understand their needs and meet them … not just sell them something.

Compelling?

There’s more.

Singular has more features that no other MMP has that are crucial for turbo-charging your growth. And we also have all the basic features that you need to run your day-to-day job.

Maria Victória Miranda

Director of Marketing

We used to work with Branch, but our campaign data didn’t have the visibility we wanted. We had a goal to increase user retention, but we hit barriers when we couldn’t see what our users did after they downloaded the app. We couldn’t see any post-install events like completed registrations or survey completion numbers. We needed a better solution that could provide complete visibility into our full user path.

Trusted by growth marketers

Best Value Best Technology Trusted by Marketers Best Pricing Best Service Migration

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You don’t have to trust us. Trust other growth marketers.

We’re confident, but there’s a reason for that.

Check us out on G2 and see the comparison between Singular, AppsFlyer, Adjust, Branch &Kochava. Singular outranks all of them, and wins on 26 separate measures. That’s insight straight from other growth marketers, not sales droid chatter from us.


What about ROI?
It’s critical to get positive ROI from all your partners, including your measurement partner. Otherwise what are you paying us for?

But there’s a problem:

  • 22% of AppsFlyer customers NEVER GOT FULL PAYBACK
  • 24% of Adjust customers NEVER GOT FULL PAYBACK
  • 33% of Kochava customers NEVER GOT FULL PAYBACK

Yep! For Singular 98% of Singular customers achieve ROI faster. Once you go Singular, you never go back.

The Singular team’s technical prowess, combined with the usability and depth of their platform, gave us the confidence to invest in our app marketing strategy.
Tom Bennet
Marketing Platform Lead

Singular has better pricing than most MMPs

Best Value Best Technology Trusted by Marketers Best Pricing Best Service Migration

Book a Demo

Singular has better pricing than most MMPs

Simply put, Singular is just better value:

  • No hidden fees for features that should be included
  • No massive price increases 30 days before renewal when your MMP thinks it’s too late for you to do an RFP for alternate measurement partners
  • Special switcher pricing and onboarding periods (talk to us!)

Plus, you get to choose the pricing model you want, based on what works best for you:

  • Total ad spend
  • Number of conversions

Singular’s pricing structure doesn’t limit core feature functionality that growing companies need. Singular scales when you scale.

Previously, everything we needed we had to pay more for. Now, our success is Singular’s success and we really feel that.
Said Salles
Co-Founder & CGO @ Pipa Studios

Everything you need is included:

  • Attribution: mobile and web
  • Cost aggregation (no, you don’t have to pay more!)
  • Global best SKAdNetwork measurement
  • Currently in live testing with clients: Privacy Sandbox on Android support
  • Fraud detection & prevention
  • ETL to write aggregate & log data to your data warehouse
  • Cross-Platform Linking, Deep Links, Deferred Deep Links, and QR Codes
  • Custom dashboards
  • Ad monetization
  • Benchmarks
  • Creative analytics
  • Governance

It’s no secret among our customers that Singular provides the best value technology and service for your money, just ask them why they use us:

Tell me why not? I don’t see any reason to not use an all-in-one tool and pay less. I can’t understand the logic of paying double or even triple to use 2 or 3 tools at the same time, so really – tell me why not.
Itay Milstein
VP Marketing

Singular has better service. Period.

Best Value Best Technology Trusted by Marketers Best Pricing Best Service Migration

Book a Demo

Singular has better service. Period.

World-class customer service sounds like a nice-to-have until something blows up. Then you know you need the best support team in the business on your side.

And Singular is the best.

Again, you don’t have to take our word for it. Singular is the best MMP on 26 different measures of customer service and user satisfaction according to G2. That’s based on in-depth reviews by OVER 1,000 ENTERPRISE MMP CUSTOMERS across the 5 major MMPs.

Quality of support? Singular wins:

Easy to set up? Easy to administer? Easy to use? Check, check, check.

Likelihood to recommend your MMP? Singular wins again:

What about reliability and uptime?

Let’s be super-honest. In tech and business, sometimes things are going to go wrong. Even with a service as reliable as Singular, with 99.999% uptime over the past year.

It’s when things become challenging that you learn what kind of partner you have… With the amount of change in mobile marketing, new requirements from SANs, and new policies from Apple and Google, you need a truly great partner who actually cares about your business.

It’s not about whether the other MMPs have less or more features that matter or don’t matter. It’s that when there is an issue, which inevitably happens with any MMP, Singular is very quick to act andfigure out a solution with us. The level of communication is unparalleled with the other MMPs, as far as my own personal experience goes over the last decade.
Gus Viegas
Head of Growth

Migration is hard.
Upgrading is smart.

Best Value Best Technology Trusted by Marketers Best Pricing Best Service Migration

Book a Demo

Migration is hard. Upgrading is smart.

Migration can suck. We’re aware.

But upgrading to Singular offers massive long-term gain for brief short-term pain. And our team of expert solution engineers have been there, done that. They will walk through this with you every step of the way. We have literally helped some of the biggest and most complex apps and games transition from other MMPs to Singular.

Let us set your mind at ease:

  • You can run in parallel for as long as you need: capturing all essential data
  • You can move tracking links to Singular even with a legacy SDK 
  • We can import historical data, so you have history of previous installs
  • Existing users will NOT show up as new, so your install numbers will be accurate
  • Cohorts can be quickly reestablished 
  • Your developers get access to a Slack channel with our customer success and solution engineers: you get live help
  • We’ll spend time with your BI team to plan the transition
  • We can build out custom schemas for your critical KPIs
  • We ask for your pain points and navigate through them
  • We will track the migration and verify data is flowing
  • In short: we’re here to help
I was apprehensive about the migration but came in understanding that it’s never going to be 100% painless, but ultimately it’s short term inconvenience, for a long term much, much greater ability to measure the impact of your marketing. TLDR: The benefits far outway any bumps we had along the way and in the end, they were really minor and worth it to now have a reliable data source to measure our campaign performance.
Tom Bennet
Marketing Platform Lead

There’s a reason some of the best-known brands use Singular:

It’s a partnership you won’t regret.

It’s great to have a real partnership. Our success is Singular’s success and we really feel that. The first thing I do when evaluating a new tool is to figure out if we’re real partners or just a number on a spreadsheet.
Said Salles
Co-Founder & CGO @ Pipa Studios

User acquisition managers who have tried all the MMPs know: Singular is the best choice. Here’s what Gus Viegas, Head of Growth at Lessmore, has to say:

I’ve been a UA manager for a decade and seen my fair share of MMPs. I started out with cookies on Google Analytics, moved on to Adjust, Branch, Kochava, Appsflyer multiple times, and even Tenjin, and my best experience to date was with Singular.
Gus Viegas
Head of Growth

Most importantly, upgrading will boost your growth. Lower your costs. And provide a better data infrastructure for futureproofing your marketing.

Change is risk, and there’s some work involved. But hundreds of customers from Appsflyer, Adjust, Branch and Kochava have upgraded to Singular, and now they’re growing faster, smarter, and cheaper. We will walk with you hand-in-hand, just like we did with them, to ensure 5 critical things happen. You will get:

  1. Quick turnaround time
    No big pause in marketing
  2. Data continuity
    Data import to minimize organic spike, same KPIs
  3. Support for all your ad partners
    Full integration
  4. Seamless internal BI functionality
    Finance, product, UA, and retention teams get the data they need
  5. Onboarding training & support
    Dedicated customer support staff and a solution engineer while onboarding and beyond, as long as you are a Singular customer

We will help. We will advise. We will do the heavy lifting for the migration. And you’ll be happy you made the move.

It was easier than any previous migration I’ve been through. I’ve had migration experiences with other MMPs, all of them in fact, and it was always quite rough. They say hi, give you documentation, and tell you to reach out if you have questions. But here [with Singular] it was an ongoing process with a team. Having access to CS and an engineer made a big difference and allowed us to get things done quickly.
Edouard Favier
User Acquisition Director

We’ll onboard your historical data, we’ll build a clear, documented transition plan unique to your needs and timelines, and we’ll bring all our experience onboarding the world’s biggest companies to bear on your goals. We’ve done this before, we’ll do it again, and we’ll do it successfully for you. 

The steps are:

  1. Gather requirements
  2. Implement the Singular SDK and set up event handling
  3. Configure Singular reporting
  4. End-to-end testing
  5. Onboarding historical data
  6. Migrating tracking links
  7. Launch

Better data, more success

We will listen. We’ll learn what you need and what you want. With you, we will explore if Singular is right for you. If everything is good to go, we’ll present an offer and a plan that will manage your upgrade, boost your growth, reduce your pricing, and increase your satisfaction.

We guarantee it.

Come talk to us