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Free tools for ‘stupid simple’ game analytics: retention, LTV, DAU, ARPDAU

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The emerging LLM search advertising landscape: infographic

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Incrementality testing insights from 750 million app installs

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Stay up to date on the latest happenings in digital marketing

UA 2025: recapping our massive state of user acquisition live event

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Incrementality testing: a definitive guide for 2025

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20 reasons why American app publishers need to worry about data privacy laws (plus … how to make privacy sexy)

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Firebase Dynamic Links is shutting down. Here’s the deep linking solution you need

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Scale ad spend to $10K/week profitably: 5 tips

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