Media Mix Modeling: Completing the UA Performance Picture

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Media Mix Modeling:

Completing the UA Performance Picture

The panel dives into:

+ Privacy changes driving renewed interest in MMM
+ Making MMM accessible for teams of all sizes
+ How to get started with MMM

The experts also cover related topics like data viability, actionable campaign insights, budget allocation, and much more.

Moderator

John Koetsier

Senior Contributor

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Panelists

SKAN, Sandbox, Data Clean Rooms + more???????????

Igor Skokan

Director of
Marketing Science

Liz Emery

VP, Mobile + Ad Tech

Watch Now

The world of UA has been abuzz about Media Mix Modeling (MMM) and incrementality measurement in recent months.

But MMM is not the new kid on the block, so why all the buzz? Watch as experts from Meta, Tinuiti, RocketShip HQ, and Singular explore that very question and review approachable steps to incorporate more measurement signals into your tech stack.

Live webinar

Shamanth Rao

Founder & CEO

Eran Friedman

CEO & Co-Founder