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2345 Yale Street, Palo Alto, CA 94306
All Rights Reserved © Singular.net
2345 Yale Street, Palo Alto, CA 94306
Bridging the gap between
web to app acquisition
Moderator
John Koetsier
Senior Contributor
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Panelists
SKAN, Sandbox, Data Clean Rooms + more???????????
Liz Emery
VP, Mobile + Ad Tech
Josh Nadler
Product Manager II, Ads & Attribution | SEO
Brian Hedrick
Product Manager, Brands
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Creating a seamless user journey is every marketer's north star.
Achieving this means having the ability to track them across devices and platforms
Marketing experts from LinkedIn, DraftKings, Tinuiti, Liftoff and Singular discuss the web-to-app journey and share their tips on how marketers can benefit from bridging the gap between the two.
What can you expect?
1. Tips for making web a valuable acquisition source for apps
2. Best practices to convert web users to native app users for higher engagement
3. Suggestions for leveraging in-app ads to guide users through a mobile web conversion funnel
4. Strategies for overcoming the challenges of connecting app install performance to users from web ads.
5. How to understand the complete ROAS of your web-to-app campaigns.
On-Demand webinar
ON-DEMAND WEBINAR
Bridging the gap
between web to
app acquisition
Kristin Kado
Sr. Manager, Paid Social Lead, Labs
Victor Savath
VP Solutions Consulting
