{"version":"1.0","provider_name":"Singular","provider_url":"https://www.singular.net/ko/","author_name":"John Koetsier","author_url":"https://www.singular.net/ko/blog/author/john/","title":"ATT 사태 이후 iOS 광고 효율성 최대 75% 하락: 개인정보보호 시대에 DSP는 AI를 활용해 광고 타겟팅 및 최적화를 어떻게 실현하는가","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"zF6DYWD2IO\"><a href=\"https://www.singular.net/ko/blog/ios-ad-efficiency/\">ATT &#xC0AC;&#xD0DC; &#xC774;&#xD6C4; iOS &#xAD11;&#xACE0; &#xD6A8;&#xC728;&#xC131; &#xCD5C;&#xB300; 75% &#xD558;&#xB77D;: &#xAC1C;&#xC778;&#xC815;&#xBCF4;&#xBCF4;&#xD638; &#xC2DC;&#xB300;&#xC5D0; DSP&#xB294; AI&#xB97C; &#xD65C;&#xC6A9;&#xD574; &#xAD11;&#xACE0; &#xD0C0;&#xAC9F;&#xD305; &#xBC0F; &#xCD5C;&#xC801;&#xD654;&#xB97C; &#xC5B4;&#xB5BB;&#xAC8C; &#xC2E4;&#xD604;&#xD558;&#xB294;&#xAC00;</a></blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https://www.singular.net/ko/blog/ios-ad-efficiency/embed/#?secret=zF6DYWD2IO\" width=\"600\" height=\"338\" title=\"&#x201C;iOS &#xAD11;&#xACE0; &#xD6A8;&#xC728;&#xC774; ATT &#xC774;&#xD6C4; &#xCD5C;&#xB300; 75% &#xAC10;&#xC18C;: DSP&#xAC00; AI&#xB85C; &#xD0C0;&#xAE43;&#xD305;&#xD558;&#xACE0; &#xD504;&#xB77C;&#xC774;&#xBC84;&#xC2DC; &#xC2DC;&#xB300;&#xC5D0; &#xAD11;&#xACE0;&#xB97C; &#xCD5C;&#xC801;&#xD654;&#xD558;&#xB294; &#xBC29;&#xBC95;&#x201D; &#x2014; Singular\" data-secret=\"zF6DYWD2IO\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"></iframe><script>\n/*! This file is auto-generated */\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n//# sourceURL=https://www.singular.net/wp-includes/js/wp-embed.min.js\n</script>\n","description":"iOS 광고 효율성이 ATT 이전에 거의 제한되지 않은 IDFA 액세스를 가졌을 때 1이었다고 가정합니다. 앱 추적 투명성 이후 그리고 SKAdNetwork 시대에 얼마입니까? %"}