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SKAN 4 Strategy

Ready to become upgrade your SKAN reporting and futureproof your growth on iOS?

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ESSENTIAL GUIDE 2023

How to Transition from SKAN 3

Summary
Of SKAN 4 and the improvements and changes from SKAN 3

Details
On how to approach each of the major changes

Tips
For building your SKAN 4 strategy to help you crush iOS growth goals

What you’ll find inside the guide:

Whether you’re new to mobile marketing or a seasoned pro, SKAN 4 is a lot to take in. Many marketers haven’t mastered SKAN 3 yet, and we’re already onto 4.

Between more postbacks, changes to web-to-app, the evolution of privacy thresholds, and more, there's a lot marketers can take advantage of to get ahead of the competition—but it’ll require concerted effort. No need to be overwhelmed! This comprehensive guide will simplify the SKAN 4 changes, prepare you for the transition, and help you craft a strategy for iOS campaign success.