{"version":"1.0","provider_name":"Singular","provider_url":"https://www.singular.net/es/","author_name":"Saadi Muslu","author_url":"https://www.singular.net/es/blog/author/saadi/","title":"Snapchat’s verdadero ROAS: lo que la atribución multicanal revela sobre Snapchat’s impacto incremental","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"Mjphcq0mzm\"><a href=\"https://www.singular.net/es/blog/snapchat-mta-analysis/\">Snapchat&#x2019;s verdadero ROAS: lo que la atribuci&#xF3;n multicanal revela sobre Snapchat&#x2019;s impacto incremental</a></blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https://www.singular.net/es/blog/snapchat-mta-analysis/embed/#?secret=Mjphcq0mzm\" width=\"600\" height=\"338\" title=\"&#x201C;Snapchat&#x2019;s verdadero ROAS: lo que la atribuci&#xF3;n multicanal revela sobre el impacto incremental de Snapchat&#x201D; &#x2014; Singular\" data-secret=\"Mjphcq0mzm\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"></iframe><script>\n/*! This file is auto-generated */\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n//# sourceURL=https://www.singular.net/wp-includes/js/wp-embed.min.js\n</script>\n","thumbnail_width":2400,"thumbnail_height":1254,"description":"El equipo de ciencia de datos de Singular’s analizó el rendimiento de la campaña de Snapchat usando atribución multitáctil. Los resultados muestran que Snap entrega un ROAS más fuerte de lo que sugiere el informe de último toque."}