Deep Linking

Powerful links for better user experiences and higher marketing returns.

Contextual user experiences to improve performance

Increase conversions with personalized 
onboarding and re-engagement experiences powered by highly configurable deep links and deferred deep links.

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Provide the ideal experience, no matter the channel

Whether engaging through email, social, paid ads or other platforms, ensure all your users are consistently getting the best experience every time.

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Optimize against complete and accurate marketing ROI

Measure marketing ROI and make better optimization decisions across channels with industry-leading cost aggregation and powerful links.

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Teams that leveled up their user acquisition with Singular

Reliable measurement of every marketing activity, no matter the channel or platform

PAID CAMPAIGNS

Report on the impact of every link while giving your users the ideal ad experience, with powerful links that send users to the right place every time, no matter the device or platform.

EMAIL

Increase email-to-app conversion with powerful links that provide users contextual experiences and while ensuring you have deep insights into email performance.

SMS & PUSH

Re-engage users with timely offers or cross-promote your apps with short links delivered via SMS and Push Notifications and gain insights into your most impactful messages.

WEB-TO-APP

Acquire more app users from the web with seamless experiences that bridge the gap between platforms with the leading web-to-app measurement solution.

SOCIAL MEDIA

Engage your social media following and drive organic growth with contextual experiences provided by powerful deep links. 
Measure the impact of every social link with comprehensive reporting.

REFERRALS

Make your app shareable by letting users invite their friends and family. Serve personalized experiences, even rewarded referrals, while ensuring you have full visibility into clicks, installs, and opens.

Ready to level up your growth game?

Deliver the best experience for every user

From contextual user acquisition to re-engagement, we have you covered with deep links and deferred deep links that are fully compliant with iOS Universal Links and Android App Links. Provide new and returning users with the most relevant experiences to boost conversions.

Create and manage tailored links, effortlessly

Singular Links offers a foolproof link creation UI that makes it easy to manage and edit links as needed, as well as a links API for link creation at scale. Create custom linking experiences with flexible configurations for link behaviour, attribution settings and additional custom parameters to append to the link.

Superior analytics with best-in-class data combining

Analyze the impact of every marketing link by automatically connecting and combining cost data from thousands of sources with conversions. Gain incremental performance lifts by unlocking granular ROAS across all campaigns, like web-to-app, influencer referrals, and more.

Customized branding for all your links

Branded subdomains

Create customized link subdomains that adequately represent your unique brand.

Shortlinks

Shorten long links while obfuscating query parameters that aren’t user-friendly.

Deep Linking FAQ

Deep linking helps apps work like the web, allowing people to click on a link on the web, in an email or SMS, or in another app directly into specific functionality on a specific screen in an app. That helps mobile marketers create customized experiences that seamlessly continue customer journeys, app onboarding experiences, mobile commerce conversions, and more.

To learn more, read our glossary page on deep linking!

Deferred deep links are another type of deep links that work even if a user does not have your app installed yet. (In other words, the deeplink is deferred until the app is installed.) After the app is installed, the user will be taken to the correct screen or functionality in your app.

With deferred deep links, if a user clicks on a deep link and does not have the app installed, not only is the user directed to an app store, but the deep link parameters (i.e. what page or customized experience to show to the user) are kept intact. If the user later installs the app from the app store and opens it, the app accesses the deep link parameters and provides the user with a relevant experience.

Deep-linking is essential for our email marketing, and integrating Singular’s into our app was easy.

Volodymyr Grinchenko
Performance Marketing Manager

Linking made easy! We suddenly had a problem with links that were live on social media platforms. They were all producing a broken journey for our users and we couldn’t figure out why. Singular helped us realize it was an iOS and Android problem and helped us find a work around.

Ameena Farrouge
Global Social Media Specialist

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