Singular Support Actionfit to Achieve 150% YoY Growth

Founded in 2020, Actionfit has rapidly emerged as a major player in the global mobile gaming market. With a diverse portfolio of 25 games, ranging from casual to mid-core genres, Actionfit reached 1.7 million monthly active users worldwide by early 2023. The company’s self-developed flagship title, Block Cat Jam, has surpassed 2 million downloads. After achieving 150% year-over-year revenue growth in 2023, reaching $5.8 million (8 billion KRW), Actionfit now aims to scale to $69 million (100 billion KRW) in revenue by 2026.

As Actionfit expanded globally, the team faced mounting complexities in managing user acquisition campaigns across 40 ad networks and 60 simultaneous campaigns. Evaluating campaign efficiency and measuring the ROI of multiple global app channels was a key challenge. Additionally, with multiple games launching and scaling simultaneously, Actionfit required an advanced analytics solution capable of providing clear insights across multiple products while efficiently handling large volumes of install data.

With ambitious goals for 30 billion KRW in revenue by 2025, Actionfit plans to triple its game releases in 2024. The company views Singular’s ROI Index report as a strategic asset in achieving this growth by identifying high-performing channels and surfacing valuable market insights.

“With Singular, we have complete confidence in our data. This allows us to scale marketing efforts efficiently while exploring new advertising networks to unlock even greater growth potential,” Kang concluded.

For game developers like Actionfit, Singular is the trusted partner for smarter insights and faster growth.