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Snapchat Advanced SAN is here.
Gaining insight into your true ROI can be difficult, but not with Singular. Singular enables you to get the most granular and vital performance insights from every data source you use for significantly higher accuracy than available anywhere else — so you always get smarter insights for faster growth.
And Snapchat is part of that.
Snapchat Advanced SAN
As of this morning, Singular has released the Snapchat Advanced SAN integration.
A SAN, or self-attributing network, is an ad network that does advertising via its own platform. SANs are both ad networks and publishers, and are able to report their own conversions on their platforms internally. Singular confirms the conversion data from a SAN using a dedicated API and adds that to our own internal attribution waterfall to assign attribution.
Advanced SAN capability adds additional measurement capabilities to enhance data richness in response to signal loss from changing privacy frameworks like ATT, without sacrificing user privacy choices.
About Singular’s Snapchat Advanced SAN integration
Singular’s Snapchat Advanced SAN integration offers better visibility into Snapchat’s true contribution to app performance campaign outcomes, providing more accurate conversion recognition and reporting.
Our integration with Snapchat combines the strengths of privacy-first attribution with the detailed insights marketers need:
Smarter insights
This integration provides near real-time insights, allowing for more agile campaign optimization compared to SKAN’s delayed postbacks.
Faster growth
Enhanced data granularity: While respecting user privacy, our integration offers more detailed attribution data for Snapchat, enabling marketers to make more informed decisions about their user acquisition strategies.
Privacy-centric design
Built with a strong focus on user privacy, the new, deeper integration maintains compliance with current regulations and industry best practices.
Under the Snapchat Advanced SAN integration framework, users with IDFAs will still be reported the same way as they always have been, while ad measurement insights for users who decline to be tracked will be measured in a privacy-compliant way.
Questions about Snapchat Advanced SAN?
If you have any questions about the Snapchat Advanced SAN integration, don’t hesitate to reach out to your Singular representative.
Not already a client? Get in contact with us today to learn about how Singular delivers you smarter insights for faster growth.
