Q3 2024 Quarterly Trends Report: web2app up, casual games growing, non-traditional ad networks expanding, and more

Singular’s newest Quarterly Trends Report is here, and the name of the game is change. Of immediate concern are CPIs, CTRs, and IPMs, plus how the U.S. election impacted ad costs. We’re seeing web2app continue to grow, as well as non-traditional ad networks in areas like CTV, podcasts, and out of home.

Longer range changes that we’ll see impacting the ecosystem over time include government pressures on how Apple and Google operate at increasingly fundamental levels.

In spite of all that change, mobile monetization continues to grow:

• $1 billion daily in in-app ads
• $600 million/day in in-app purchases
• $330 million/day in subscriptions

And that doesn’t even include $2.2 trillion in annual e-commerce sales via mobile, or all the off-store monetization that big apps are doing on the web to avoid App Store or Google Play fees.

All in: there’s tons of change, but still loads of opportunity.

Q3 2024 Quarterly Trends Report

In the Singular’s Q3 2024 Quarterly Trends report you’ll find:

• ATT opt-in rates
• CPI, CTR, and IPM rates for verticals in Android and iOS
• Regional CPI, CTR, and CVR rates for hundreds of countries
• Ad networks: top gainers
• Ad spend: top gainers and loser by country
• Hottest verticals: downloads by genre for iOS and Android
• Platform ad spend share: web, iOS, Android
• The rise of web versus mobile ad spend
• Paid versus organic installs for iOS and Android

In addition, we also have third-party contributions from great organizations like Digital Turbine, the Mobile Growth Association, RevX, and yellowHEAD, plus insights from individuals like Sara El Bachri (Shamsco) and Marcus Burke:

• Digital Turbine
  How direct-to-device UA can insulate against holiday ad price spikes
• Mobile Growth Association
  Analysis of how personalization boosts revenue by 40%
• RevX
  Top performing ad formats by app category
• yellowHEAD
  How the right Google Play keywords can boost acquisitions (up to 700%!) 
• Shamsco
  Why iteration is better for finding creative winners than simple A/B testing
• Marcus Burke
  Why web2app is making a comeback

All of that is available here.

5 languages for broader reach

This now marks 12 months since Singular began creating Quarterly Trend Reports. As always, we analyzed trillions of ad impressions, billions of clicks, and app installs to help you optimize your growth strategy with the latest insights.

And now, for the second quarter in a row, the Q3 2024 Quarterly Trends Report is available in 5 languages: English, Chinese, Korean, Portuguese, and Spanish.

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