Gaming
Mobile game ad creative that crushes: the 2-second rule, 5% insanity, and more
6 mins read
SKAdNetwork
Apple Search Ads adds support for SKAdNetwork, AdAttributionKit
2 mins read
Growth
Subscription apps: 17 things I learned from RevenueCat’s big new report
6 mins read
Privacy
Why France fined Apple $162M over ATT … and how app tracking transparency might change globally
5 mins read
Travel & Hospitality
10 critical mobile app retargeting insights from an app with 100M monthly average users
6 mins read
Attribution
Mobile advertising analytics: 3 key trends shaping measurement
3 mins read
Cross-device attribution
Hello cross-device retention … hello higher ROAS, higher LTV, better campaign optimization
3 mins read
Gaming
Mobile game monetization: separating winners & losers
6 mins read