Transportation, delivery, and on-demand: new research report

What do customers in transportation, delivery, and on-demand apps want? How do they want to be messaged and notified? How loyal are they, and what makes them switch apps and services to competitors?

Answers to all of that and much more is now available in a new consumer research report from Singular.

Transportation, delivery, and on-demand services are among the fastest growing categories for Singular customers, and we wanted to both learn and share some insights from users and customers. So we surveyed a representative sample of American smartphone-owning consumers to ask them key questions that marketers and product managers in on-demand need to know.

What’s in this new on-demand report?

You’ll find a ton of critical insights in this new report that can help you craft acquisition, conquest, activation, and retention for on-demand apps in the transportation and delivery sectors. 

We asked consumers questions to find critical data on things like:

• Order frequency
• Most active customer segments
• Most loyal customer segments
• Best customer acquisition targets
• Categories that are winning
• Categories that are still developing
• How much people spend
• Why people leave on-demand services
• What people hate about on-demand services
• The best ways to attract new on-demand customers
• How to message and notify on-demand customers most effectively

Everything’s better with a few partners

Because everything’s better when we work together, we asked a few partners to add their insights to the data and report.

• Adikteev
  Adikteev added insights about driving more engagement and reducing churn to make the most of your UA investment
• Phiture
  Phiture asked and answered an important question: how can custom product pages (CPPs) boost conversion rates for on-demand apps?
• Mobile Growth Association
  The MGA shared insights about innovation in understanding your users and customers, and how you can personalized to boost growth.
• REPLUG
  REPLUG shared how connecting to the calendar — in other words, co-opting major local and global events — can help you accelerate growth.
• Liftoff
  Closely connecting to some of the research findings, Liftoff shared how promotions add value in capturing new users, and how loyalty and re-engagement can keep them.

On-demand is just getting started

Transportation alone grossed $185 billion last year and is forecast to hit the better part of a trillion dollars by 2031. Key on-demand verticals like food, meals, and consumer goods are forecast to grow globally 21% annually for the next four years.

And while those are the top sectors, other on-demand areas are just starting to hit their stride:

• Alcohol
• Pet care
• Health care
• Gifts and flowers
• Home care

Under 20% of consumers are currently using on-demand apps to access these products and services, but they are growing.

Currently, the average American orders just under 3 different types of services or products via on-demand apps. But that number is growing fast, and as it does, the opportunities to capture new customers or add new services to existing on-demand platforms just continue to increase.

Turbo-charge your strategy and tactics with this new insight:

• Access this new report for free right here …