Mobile marketing podcasts: the top 10 right now
It’s a sad exercise to look for the top mobile marketing podcasts on Apple Podcasts. Most of what you see is general marketing theory, Shopify store optimization, influencer marketing tips, or social media marketing. It’s a bit better on Spotify — better search engine, perhaps — but the first result, like many others, is a podcast that hasn’t been updated since September 23, 2021.
Not helpful.
If you’re like me, you’re looking for the best mobile marketing podcasts right now. Not ones that haven’t been updated since 2016, not ones that are re-broadcasts of a conference’s sessions, and not podcasts that are about general marketing issues. Mobile marketing and mobile advertising are both incredibly niche in terms of technology and knowledge and jargon and also incredibly central and important as the fastest-growing space in marketing over the past decade.
So a mobile marketing podcast needs to be specifically about mobile, and specifically about mobile marketing to be able to provide insights and anecdotes that will be at the same time interesting and helpful to mobile growth professionals. And yeah, while I like Prof G too, if it’s not specifically about mobile AND marketing, I can’t include it on this list.
Here’s some of the top mobile marketing podcasts I’ve found and enjoyed. If I missed one you like, ping me about it!)
Two & a Half Gamers Podcast
If you know Matej from his Brutally Honest newsletter, this podcast will be interesting to you. A practitioner, consultant, and mobile expert, Matej Lancaric produces this mobile marketing podcast with Jakub Remiar, Felix Braberg, and a few guests here and there.
What’s particularly good:
They’ve been there and done that, and so you’re getting insight from people who know what they’re talking about. Plus, having a bunch of experts in a (virtual) room all together ensures you get some interesting interactions that liven up the “no bullshit” conversation.
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Mobile Dev Memo, by Eric Seufert
Eric is smart and opinionated, and sees a lot of the data that defines the mobile ecosystem and the app economy. Add that to generally interesting guests with good vantage points and interesting points of view, and you’ve got the recipe for learning most times you push play on the Mobile Dev Memo podcast.
What’s particularly good:
Big picture meets boots on the ground. As much as we hate to admit it, macroeconomic forces impact everyone’s business, and understanding what’s happening at the high level while being able to apply that to the nuts and bolts of running a mobile-centric business is what makes Mobile Dev Memo impressive. And what makes it one of the best mobile marketing podcasts.
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Deconstructor of Fun
Besides, the great name, this is a smart and funny podcast that focuses on — you guessed it — the gaming industry, with a strong focus on mobile. It’s about business and growth and all that they require, but it’s done in an entertaining way. Deconstructor of Fun is hosted by a somewhat rotating cast of characters including Michail Katkoff, Eric Seufert, Eric Kress, Laura Taranto, Adam Telfer, and Ethan Levy.
What’s particularly good:
Sure, it’s games professionals, but the unique benefit of this podcast is the large group of hosts. Somewhat unusual in the world of business or marketing podcasting, having multiple hosts means you’ll always get a different opinion.
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Mobile Heroes Uncensored
Mobile Heroes Uncensored interviews every Liftoff mobile hero from the biggest app publishers like Rovio and Huuuge and Mattel and Call of Duty and India’s Times Internet, but also tiny apps that lonely mobile marketers are scaling in comparative obscurity. It’s hosted by Peggy Anne Salz and — yeah, sorry, full disclosure — yours truly, but in spite of that egregious conflict of interest I swear it’s actually really fun.
What’s particularly good:
Peggy and I are pretty much total opposites, so you can count on very dissimilar ideas, questions, and reactions. Pair that with a continuing cast of top-notch mobile experts and our ongoing efforts to make them say uncensored things, and it’s not half-bad.
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App Masters with Steve P. Young
Steve runs the App Masters agency, the App Masters conferences (at least pre-Covid, and maybe again!), runs App Masters Academy, and hosts the App Masters podcast. That’s probably enough for any average superhuman, but the net net for the podcast is someone who can speak, interview, and has the knowledge needed to get the best insights out of his guests.
What’s particularly good:
Steve has a laser focus on growth. Many other mobile marketing podcasts hit a wide variety of topics, which is great. When you want something that is always going to give you an hour with someone who is growing their mobile business and telling you how and why, App Masters is a great place to start.
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Apptivate: App Marketing Explained
Going strong since 2018, which not every podcast can say, Apptivate is a how-to podcast for mobile marketing by Remerge, the ad network/agency that made a name for itself in retargeting. Need help with contextual vs behavioral targeting? There’s an episode for that. Want to get better at offer walls? There’s an episode for that too … and pretty much any other topic you’d want from mobile marketing podcasts.
What’s particularly good:
Each episode targets a specific challenge or problem, so if it’s something that you need help with, care about, or just want to hear how others are managing, Apptivate is a great resource to dip your toes into.
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Mastering Retention
Produced by live-ops vendor UserWise and hosted by Tom Hammond, Mastering Retention is another mobile game-focused podcast (it’s almost like games are big in mobile or something). Launched in summer 2020, Hammond is good at ensuring that almost every week there’s a new episode with something interesting to learn.
What’s particularly good:
Similar to Apptivate, each episode in Mastering Retention manages to be on a very specific topic that game marketers and product managers will find interesting, like game economies, optimal ad placements, building games for kids, or integrating your game with a blockchain solution.
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Somewhat Mobile
I always love the data-driven insights from Apptopia, so it’s worth checking out Somewhat Mobile, “the show mobile app teams put on when they need to hear someone’s voice other than their manager.” It’s hosted by Adam Blacker, the “head content cook” at Apptopia. I’m sure he had a VP title at some point before he probably decided that was lame.
What’s particularly good:
Adam always asks guests to introduce themselves at the beginning of the podcast, which I usually hate because people are typically horrible at introducing themselves (too much pride, so too long, or too humble, so not long enough). But somehow, for Somewhat Mobile, it works.
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The Mobile User Acquisition Show
The Mobile User Acquisition Show is hosted by Shamanth Rao, who also runs the Rocketship HQ agency and is a frequent guest on Singular webinars. The good thing about Shamanth is that he’s not beholden to any particular adtech vendor or network. He’s also — as an active practitioner — going to use what works, not just whatever happens to be the latest hot thing. Bringing that to the Mobile User Acquisition Show is exactly what makes it worth listening to.
What’s particularly good:
Shamanth does a great job of segmenting his podcast episodes by topic. So if you go to the podcast’s website, you can literally sort by ASO, creative, iOS 14/IDFA/SKAN stuff, and more.
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Growth Masterminds Podcast
Don’t tell anyone but this is Singular’s own podcast, where we chat with CEOs from companies like Unity and Zynga and InMobi, mobile marketers from Sky Mavis, Mixtiles, DraftKings, and Rovio, VPs from ad networks like ironSource, and experts like Eric Seufert and Thomas Petit.
What’s particularly good:
Besides the devilishly handsome and shockingly witty host who is worth the price of admission all on his own, Growth Masterminds dives into the biggest and toughest challenges facing mobile marketers in privacy, ATT, retention, and the evolution of the mobile space.
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Other mobile marketing podcasts: send them my way
I’m sure I’ve missed some truly great mobile marketing podcasts. If I have, let me know. Hit me up on Twitter or via email and shoot me the details. I’ll be happy to add relevant and credible podcasts in the mobile marketing space to this list and expand the number of “top” podcasts from the very arbitrary 10 that it currently stands at.
What about mobile marketing podcasts in languages that are not English?
It might shock some people but not everyone in the world speaks English. Mobile growth marketers need insight in other languages too,
So while I can’t listen to them, here are a few podcasts to check out in other languages:
- Mobile Trends Podcast (Polish)
- Mobile Marketing 1:1 (Portuguese)
- Hablemos de Mobile Marketing (Spanish)
- Send me yours to add!
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