Ad benchmarks
Singular ad benchmarks show you how your campaigns stack up against your industry, your geography, and your platform mix. Aggregated from billions of dollars in real, measured ad spend across Singular’s customer base. Anonymous, statistically significant, available inside the platform you already use.
Trusted to deliver the most extensive data, for optimized campaign performance
THE SINGULAR PROMISE
See how you compare, where to invest, and what to fix
Most marketers run their campaigns blind to industry context. Is a $4 CPI good in your category? Is your CTR underperforming or category-leading? Should you spend more on TikTok or pull back? Singular Benchmarks answers these questions with anonymous, aggregated data from real campaigns running through Singular today, not stale survey numbers from last year.
Compare your performance against your industry
Rank your spend, install volume, and KPIs against your vertical, your region, and your platform mix. See exactly where you sit on the curve.
Identify which networks deliver for your category
KPIs across every major ad network, segmented by vertical, country, region, and platform. Spot the networks driving outsized results in your category, even if they’re not in your current mix.
Spot trends as they emerge, not after the quarter
Year-over-year comparisons, rolling 12-month trends, and organic-vs-paid splits update continuously as data flows through Singular’s platform. Move on fresh data, not lagging reports.
Make better budget decisions with category context
Stop debating whether your eCPI is good. Singular shows you the median, the top quartile, and where you sit, by vertical and geography.
Trust the data because it comes from real spend
Benchmarks aggregate from billions of dollars in measured ad spend running through Singular’s platform today.
Get insights inside the platform you already use
No separate login, no data export, no quarterly download. Benchmarks live inside Singular alongside your own marketing analytics, so context arrives where decisions get made.
Smarter Insights.
Faster Growth.
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MARKETING TOOLKIT
Built to turn industry data into smarter optimization
The end-to-end attribution and analytics platform. Driving faster growth with smarter ROl insights, powering your team in the age of AI.
OMNICHANNEL MEASUREMENT
Portfolio Reporting
Compare your full marketing portfolio directly against industry benchmarks. Rank your spend, your install volume, and your KPIs against your vertical to see where you over-invest, under-invest, and where the gaps sit. Strategic-level visibility, not just campaign-level.
OMNICHANNEL MEASUREMENT
Network Optimization
Drill into the major KPIs of every ad network you run, eCPI, CPM, CTR, CVR, and oCVR, and see how they compare to industry. Filter by vertical, country, region, and platform to find the networks performing above category benchmark for your specific business.
OMNICHANNEL MEASUREMENT
Market Snapshot
See which networks your category is actually using, and how spend allocation breaks down across the industry. Plan your next channel test against real data on what works for businesses like yours, not industry rumor.
OMNICHANNEL MEASUREMENT
Vertical, regional, and platform breakdowns
Filter benchmarks by mobile vs web, by country, by region, by app vertical, and by platform mix. The right comparison for your business, not a generic industry average that obscures the parts that matter.
OMNICHANNEL MEASUREMENT
Year-over-year and rolling trends
Track cost and install trends year over year, see what’s accelerating and what’s decelerating in your category, and watch organic-vs-paid splits change as the market shifts.
OMNICHANNEL MEASUREMENT
Anonymous and statistically significant by design
No customer names, no IDs, no identifiable data. Benchmarks aggregate across statistically significant samples or they don’t display, so the numbers you see represent real insights rather than thin data dressed up as insight.
HEAR THEIR VOICES
Our customers say
The ROAS and Retention Analytics reports changed how we evaluate UA. We used to have to pull from multiple places. Now it’s all in one view and we can actually see what’s working.
Günay Azer
Founder
6
Hours of weekly reporting saved
It’s not about whether the other MMPs have less or more features. It’s that when there is an issue, which inevitably happens with any MMP, Singular is very quick to act and figure out a solution with us.
Gus Viegas
Head of Growth
23%
Success rate app installs 7d
When I give the creative team clear, data-backed instructions, we are able to produce better creatives faster.
Wanbing Zhu Andresson
Head of Performance Marketing
2X
Creative throughput
I know that Singular is the best-in-class MMP. We’re confident we won’t fall behind the latest and greatest trends and market needs.
Josh Nadler
Senior Product Manager, Marketing Platform
99%
Reduction in link generation time
Singular helped us save operation costs, define the resources we needed for the migration, and coordinate the team we needed. Which made the migration more than worth it for us.
Sebastian Pontillo
Head of Marketing Technology
60%
ROI in operational costs
Singular has a very technical and knowledgeable team, which is reflected in its level of support and is more aligned with the maturity level of our organization.
Eric Couto
Head of Marketing Tech
32
Apps migrated
There is more flexibility than one might find somewhere else, and also a strong customer service element with keenness to do new things, like with SKAN, or other projects I’m discussing with the team.
Arif Ehsan
Head of Digital Marketing & Loyalty
30%
Spend saved from fraud
GOT QUESTIONS?
Ad benchmarks FAQ
Singular Benchmarks is a feature inside the Singular platform that shows marketers how their campaigns compare to industry-wide performance. The data aggregates anonymously from real, measured ad spend across Singular’s customer base, not from surveys, panels, or self-reported averages. Marketers see how their eCPI, CPM, CTR, CVR, and other KPIs compare to peers in their vertical, geography, and platform mix, alongside their own marketing analytics inside the same dashboard.
Benchmark data aggregates from the campaigns running through Singular’s platform today. As Singular customers measure their campaigns through the platform, the resulting cost and performance data feeds anonymously into the benchmarks dataset. This means the benchmarks reflect real, measured ad spend across mobile, web, and other channels, refreshed continuously as new data arrives. Because Singular’s cost aggregation covers 1,200+ ad networks, the underlying data spans virtually every major paid media source.
Singular aggregates benchmark data without including customer names, account IDs, or any identifying metadata. The dataset only contains spend and performance metrics, broken down by category, geography, and platform. Individual customer data never appears in benchmarks displayed to other customers, which is what makes the feature both useful and trustworthy.
Singular only displays benchmarks where the underlying sample size is statistically significant. If a specific breakdown (a niche vertical in a small country, for example) doesn’t have enough data to produce a reliable benchmark, no result displays. This prevents teams from making decisions on small-sample noise dressed up as insight.
Benchmarks cover the major paid media KPIs (eCPI, CPM, CTR, CVR, oCVR, and install volume) sliced by vertical, country, region, platform, and ad network. Year-over-year and rolling trend views show how each metric is moving over time. Marketers can compare their own performance against the median, the top quartile, or any percentile in the distribution, by any combination of dimensions.